Recently I completed an intensive three-day conference on personal marketing and the future of real estate. “Gateway,” presented by real estate marketing experts Hobbs/Herder Advertising, is a leading national training program offered to top real estate professionals nationwide.
About 500 of the Northeast's real estate elite were in attendance at the seminar, held August 12-14 
in Boston, MA Leading the conference was Greg Herder, founders of Hobbs/Herder Advertising. Since 1986, Hobbs/Herder has trained thousands of agents and brokers across North America on powerful lead-generating marketing and business systems. At this gathering of the brightest minds in real estate, three other colleagues from Realty of Maine and I learned groundbreaking marketing techniques and concepts that can be used to our advantage in today’s complex market. The Hobbs/Herder philosophy is based on marketing the agent on a personal level through print and Internet media.
I saw “Gateway” as the next step in gaining a foothold in the competitive local real estate market. By marketing the person instead of the house, I gain an instant advantage in the mind of the consumer. I aim to become a local resource, not just another sales person.
For more on “The Gateway” or Hobbs/Herder Advertising’s other programs, visit www.HobbsHerder.com.